Internal Communication


Airbnb CEO Delivers Empathetic, Transparent Message Regarding Layoffs

May 7th, 2020 by

As of today, 33.5 million Americans have filed for unemployment. And it appears no one, even global tech and service companies, are immune to the economic downturn. On May 5, Airbnb CEO Brian Chesky sent… Continued

Coronavirus Amplifies The Focus on Fake News…and Laughter

May 7th, 2020 by

Fake news is not a new phenomenon. Its proliferation during the pandemic, though, when life and death are at stake, has elevated the issue to a new level. As a result, Hill + Knowlton’s (US) new analytics chief John Gillooly believes verifying data will be hot after the pandemic subsides. He also thinks it’s important for people to laugh now. Even for data analysts.

girl on phone

Internal Communication Tips to Help Navigate COVID-19

May 5th, 2020 by

Internal communication has become critically important as 90 percent of Americans are homebound. Here are four tips that can propel your internal communication effort during coronavirus and at other times.

Advice for Leaders Who’ve Discovered Their Vulnerable Side: Explain Your New Approach

May 5th, 2020 by

As part of our coronavirus interview series, we spoke with Miri Rodriguez, the award-winning storyteller. Known for her work with Microsoft and as an advisor to Adobe and Walmart, among others, we discussed what stories are breaking through during coronavirus. We also wondered how leaders who’ve not shown an empathetic side previously, can adopt a more human approach during the pandemic.

A Critical Moment: Stakeholders Will Remember Brands’ Pandemic Communications and Actions

May 5th, 2020 by

It’s a useful coincidence that the PRSA chief also is a veteran healthcare communicator. After our initial visit with T. Garland Stansell during the very early moments of the coronavirus outbreak, we thought it was time to ask him how he thinks communicators are doing now, two months into the pandemic. The actions taken and message sent will linger in the public’s mind long after the pandemic subsides, he says.

Amazon VP Makes a Statement With a Statement

May 4th, 2020 by

Amazon is not doing itself any favors with its recent handling of employee relations. For a company that reported $75.5 billion in first quarter earnings, up 26 percent from Q1 2019, Amazon is failing to… Continued


Turning Isolation into Innovation

April 26th, 2020 by

Companies are looking at how to pivot their external communications. For both internal and external communications they are adapting to new technologies and ways of working.

Growth in Polls and Surveys Offers PR a Vision of the New Normal

April 21st, 2020 by

PRNEWS has argued often that collecting data is critical to help communicators understand their audiences. At this moment, when most things are closed or slowed significantly, it seems a new poll or survey is created every minute. This plethora of data is helping communicators get an accurate picture of the new normal.

woman wearing headset using laptop video stream conference call

Communicators Turn to Private Podcasts for Internal Communications

April 16th, 2020 by

The pandemic has brought internal communications to the forefront. Even though this moment has changed many things, the communicator’s struggle remains getting heard through the noise. As a change of pace, some internal communicators are turning to pre-recorded private podcasts to keep employees informed.

girl thinking in the breeze

European Communicators Push Upbeat Approach to Virus PR

April 14th, 2020 by

In certain parts of Europe, where the novel coronavirus is a few weeks ahead of US hotspots, audiences have begun to reach the information and emotional saturation point. Many are no longer watching the news. PR pros have found it’s important to maintain a positive approach in their internal and external communications.