The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?
Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.
When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.
What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.
While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand ResurgenceSeptember 26th, 2011 by PRNEWS
Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.
More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.
Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry MediaAugust 29th, 2011 by PRNEWS
While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.