Internal Communication


Forget the Controlled Town Hall, Employees Have the Social Floor

January 2nd, 2012 by

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

Need a Powerful Army of Advocates? Think ‘Inside’ the Box

November 21st, 2011 by

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.

Management POV: Communications and the Revolving Executive Door

November 21st, 2011 by

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence

November 7th, 2011 by

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.

Tip Sheet: Four Reasons to Be Antisocial on Social Networks

October 17th, 2011 by

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

September 26th, 2011 by

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

September 19th, 2011 by

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

August 29th, 2011 by

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Cut Through the Fog With Regular Forecasting

August 22nd, 2011 by

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.

Tip Sheet: Five Steps to Retaining Top Comms Talent

August 15th, 2011 by

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.