Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results
Part of what PR pros do is look ahead, providing insight about the future for those they counsel. Accordingly, we offer more 2023 predictions as the year draws to a close.
The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.
As was the case in 2021, our annual Measurement Month survey found reasons for optimism about measurement and data use in PR. Yet issues persist as measurement barriers block a full-on celebration.
Capital One communicator Kara Taylor shares her measurement plan. It includes quarterly reviews and rates and percentages over raw numbers.
Common wisdom says PR pros must choose humans or machines when conducting media content analysis. The common wisdom is wrong.
With a recession possible, PR, like many sectors, is concerned. A dinner of in-house communicators says showing value through data is key.