Measurement

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A graphic of question marks provides the background art for our PRNEWS Explainer series which starts with what is an ERG?

Explainer: S.M.A.R.T. Goals

January 13th, 2023 by

Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results

positive indicators in 2023

For 2023, PR Pros See Rise in Measurement and Data, Authenticity and Trust

December 20th, 2022 by

Part of what PR pros do is look ahead, providing insight about the future for those they counsel. Accordingly, we offer more 2023 predictions as the year draws to a close.

two people looking over charts and graphs for communications measurement

Explainer: Barcelona Principles

December 14th, 2022 by

Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.

Considering Audiences’ Spiritual Interests May Help Your Messaging

November 9th, 2022 by

The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.

43% of PR Pros Measuring More in Shaky Economy, Yet 69% Battle Measurement Barriers

November 1st, 2022 by

As was the case in 2021, our annual Measurement Month survey found reasons for optimism about measurement and data use in PR. Yet issues persist as measurement barriers block a full-on celebration.

Resources for Research-Minded Communicators

October 26th, 2022 by

In addition to this column, which is only one of many essays PRNEWS devotes to PR analytics and advisory themes, additional options exist for those readers eager to learn more.

woman thinking and wishing

Integrated Marketing Needs PR. And Now!

October 3rd, 2022 by

It’s imperative that PR be part of integrated marketing. Making that happen requires that PR focus more on measurement, technology and critical thinking, writes Anna Ruth Williams.

Capital One Communicator Details Company’s Measurement Approach

August 8th, 2022 by

Capital One communicator Kara Taylor shares her measurement plan. It includes quarterly reviews and rates and percentages over raw numbers.

You Need the Chicken and the Egg: Quelling Illusions of Content Analysis

August 2nd, 2022 by

Common wisdom says PR pros must choose humans or machines when conducting media content analysis. The common wisdom is wrong.

With Recession Ahead, PR Diners Focus on Showing Value Daily

July 6th, 2022 by

With a recession possible, PR, like many sectors, is concerned. A dinner of in-house communicators says showing value through data is key.