An IPR webinar on March 6, featuring communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management.
Measurement
PR Measurement Predictions From the PRNEWS 2024 Agency Elite
February 21st, 2024 by PRNEWSWhile fielding applications for PRNEWS’ 2024 Agency Elite Top 100, we tasked agencies with envisioning what the future of the PR and communications industry would look like in several years. Following are five predictions for the future of PR measurement according to several of our Top 100 Agency Elite.
Q&A With IPR Measurement Commission: Top Issues on the Minds of Members
February 14th, 2024 by Kaylee HultgrenThe Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IRP, to identify and discuss the most pressing issues on the minds of the organization’s members.
The Latest Trends in PR Measurement: Q&A With Paine Publishing CEO Katie Paine
January 25th, 2024 by Kaylee HultgrenMeasurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more.
PR Pros Share Their 2024 PR Industry Predictions
December 20th, 2023 by Nicole SchumanAs 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.
PR Finally Has a Seat at the Table—Thanks to Better Measurement
December 11th, 2023 by Laura EmanuelHow PR pros can best measure campaigns to accurately reflect their work’s value and how it contributes to business growth.
Measuring Campaign Value Despite Data Privacy Regulations
December 4th, 2023 by Trevor TestwuideMore restrictive data privacy regulations are making it difficult to clearly and objectively determine exactly how much traffic your communications efforts drive to the company.
PRNEWS Announces 2024 Agency Elite Top 100
November 27th, 2023 by PRNEWSOur fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.
Measuring the Success of Influencer Campaigns: Q&A With Jonathan Futa of Group RFZ
November 8th, 2023 by Nicole SchumanPRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.
PR Roundup: Measurement Updates, Corporate Silence and Senator Support
October 19th, 2023 by Nicole SchumanThis week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers.