By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued
Measurement
Key Performance Indicators: The Measurement Solution of the Future?
January 12th, 2009 by PRNEWSWhen the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is… Continued
Translating Measurement Jargon
January 9th, 2009 by PRNEWSOutputs: What is said, quantified by analyzing content based on:
How To…Improve ROI in a Tough Economy
January 5th, 2009 by PRNEWSIt’s an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it’s more… Continued
Measurement Redux: PR’s Holy Grail Still Tests Business Intangibles
December 15th, 2008 by PRNEWSCalling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies… Continued
2008 PR News Platinum PR Issue Winner: Research/Measurement
December 11th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued
Measuring ROI in the Blogosphere: Harnessing an Unregulated Space
October 27th, 2008 by PRNEWSTo say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77%… Continued
Measuring Agency Profitability Goals: How You Can Reach Them
October 20th, 2008 by PRNEWSEven in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued
Case Study: Fueled by Research and Measurement, Shell Oil Rehabilitates a Tainted Image
September 29th, 2008 by PRNEWSOrganization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 – 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became… Continued
Tip Sheet: Ten Questions to Ask a Media Measurement Firm
September 29th, 2008 by PRNEWSBy Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they… Continued