There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.
Media Relations
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product
April 15th, 2024 by Mark PasetskyDemonstrating PR Impact Through Earned Media Metrics
April 10th, 2024 by Kaylee HultgrenAs the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.
The Value of Pitching to Trade Publications
April 3rd, 2024 by Nicole SchumanAs news and content choices become more personalized and tailored for the average consumer, specialized outlets, also known as trade media, can make even more of an impact.
PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways
March 21st, 2024 by PRNEWSThis week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press.
Four Enchanting Ways To Get Lucky When Pitching Media
March 15th, 2024 by Sherri KirkPR professionals feel particularly “charmed” when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media.
PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR
March 14th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.
Media Placement in 2024 Requires a Diligent and Patient Strategy
March 13th, 2024 by Seth LindenCompanies globally are experiencing a noisy, complicated and constantly changing media environment, in which seemingly everyone is a content creator. In light of this, it’s been taking more effort this year to get noticed. Here’s what PR professionals can do to get ahead.
An 8-Step Comms Strategy for Overcoming Ageism in the 2024 Presidential Election
March 5th, 2024 by Eric RoseTo address the age challenge for political candidates, PR professionals can enact an eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead.
How to Stay Focused During This Period of Tech Media Disruption
February 29th, 2024 by David BarkoeThe rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be more likely to help your clients achieve their objectives and reach your own professional goals.
How Communicators Find Success With Podcasts
February 27th, 2024 by Nicole SchumanWith podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience.