Confusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment. With the stove piping of responsibilities, most staff has little idea what… Continued
Media Relations
Rules for Successful Crisis Communications
April 17th, 2008 by Iris DorbianSuccessful communication, especially in a crisis, requires… • Implementing media and public communication plans as early as possible (e.g., when enough is known to help prevent additional cases); • Verifying information and findings and acknowledging… Continued
New Study Shows Global CEO Turnover Increase in Last Year
March 4th, 2008 by Iris DorbianCEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant… Continued
How to Measure Social Media Relations: The More Things Change, the More They Remain the Same
February 13th, 2008 by PRNEWSMost PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from… Continued
Tip Sheet: Managing Crises Through Social Media
February 7th, 2008 by PRNEWSBy Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued
Corp Communications Chiefs Have Longer Tenures, Says New Study
February 5th, 2008 by Iris DorbianAccording to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list. Also, findings reveal that the professional background,… Continued
Planning Events on a Budget
January 31st, 2008 by Iris DorbianIt seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s… Continued
Six Sites You Should be Pitching
January 28th, 2008 by Iris DorbianForget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web… Continued
How to Woo Reporters and Keep Them on Your Side
January 16th, 2008 by Iris DorbianCultivating reporters can be an all-encompassing task, one that requires equal expenditures of energy, stamina and determination. Not only does it help knowing what a reporter’s beat is, how it relates to who or what… Continued
Pitching Bloggers
January 8th, 2008 by Iris DorbianBefore the Internet, it used to be that traditional media (TV, print, radio) was the avenue PR people targeted for their pitches. But now with the predominance of Web 2.0 and nontraditional media platforms, that… Continued