Forget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web… Continued
Cultivating reporters can be an all-encompassing task, one that requires equal expenditures of energy, stamina and determination. Not only does it help knowing what a reporter’s beat is, how it relates to who or what… Continued
The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by… Continued
PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?
Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.
Media relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…