Media Relations


Patience, Principle and Public Good: Media Trends for Effective Pitching    

September 8th, 2021 by

Journalists want to know how your brand fits into a larger narrative. A good PR person will paint that picture.

Media Relations Strategy Begins with a Data-Informed Basis for Targeting

September 1st, 2021 by

Target-audience penetration is key to a successful media relations strategy and the tactics that follow. Technology, research and insights provide detailed information about the audiences you need to reach and how to reach them.

hurricane hitting building, flooding and trees blown aside

Ida, Labor Day, 9/11: PR Strategies for When It Feels Wrong to Pitch

August 30th, 2021 by

In a typical year, communication professionals might contend with a flood of out-of-office responses as they pitch. But this year’s challenges may give some pitchers pause.

kathy hochul smiling at press conference pulpit

Executive Positioning Takeaways From Kathy Hochul’s Press Debut

August 16th, 2021 by

Kathy Hochul’s challenge is one not unfamiliar to many communicators: signaling what kind of leader she will be following a rocky executive transition.

From a PR Tactics Standpoint, ‘Field of Dreams’ Game was a Mystery

August 13th, 2021 by

A stunt for a stunt’s sake offers little measurable value. From that viewpoint, MLB’s ‘Field of Dreams’ game is a mystery.

newspapers lined up

Mission Impossible? Fewer Than 8 Percent of Pitches Become Stories

August 5th, 2021 by

Another round of surveys demonstrates the importance of persistence when it comes to media relations. And with all the surveys floating around, are your company’s employees experiencing survey fatigue? There’s a cure.

Virtual Events Give PR More Time to Hone Content, Messages for Media

August 1st, 2021 by

At press time, the outlook for in-person events seems precarious. As such, we asked Jamie Kightley, head of client services, IBA International, to discuss how B2B companies can bolster media opportunities at virtual events.

Find the Best Spokesperson

June 15th, 2021 by

During a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation.  Yet, in many cases, others can do a far better job of explaining who you are and what really happened.

Why PR’s Survival Depends on Partnering with the Press

June 4th, 2021 by

A healthy media-PR relationship is existential to the communication sector. Given that some publishers accept payment for placing thought-leadership articles, the business case for journalists is decreasing. As a result, PR pros should follow media relations best practices, assisting journalists as much as they can.

Naomi Osaka withdraws from French Open and Media

Osaka Fallout: Are Press Conferences Still the Answer?

June 1st, 2021 by

While the debate rages on as to whether or not she should be reprimanded or applauded for her actions (and with many public figures and companies showing support including Serena Williams, Nike and Billie Jean King), it raises some important questions regarding press conferences and the need for the now-historic practice.