Media Relations


Keep on Communicating and Listening During the Economic ‘Hurricane’

June 2nd, 2022 by

[Editor’s Note: The essay below is centered on the biotech sector. Yet its implication for communicators is wide. The economy’s outlook seems grimly uncertain, with JPMorgan Chase CEO Jamie Dimon discussing a coming economic “hurricane”… Continued

Celebrating World Press Freedom Day and its Many Ironies

May 3rd, 2022 by

The ironies seem inescapable. As people all over the planet today (May 3) acknowledge World Press Freedom Day: it takes a brutal invasion of Ukraine to bolster awareness that journalists die every year to do… Continued

Despite Differences, Journalists and PR Pros Have Much in Common

April 28th, 2022 by

It’s not a secret that some journalists complain about PR pros. Likewise, communicators grouse about media members. Analysis of recent data about the two professions cements some well-known differences, but also raises less-mentioned similarities. Perhaps… Continued

Just Say It: Countering Negative Media Coverage, Part II

April 26th, 2022 by

Perhaps PR can’t control the media, but it can shape the message. Our author argues in favor of companies responding promptly.

Dreams and Reality: Controlling the Media or Countering Negative Coverage

April 20th, 2022 by

Some communicators claim they can control the media. They can’t, our author argues, though there are methods for handling negative coverage.


PR Lessons You Can Learn From Watching TV Sports

April 14th, 2022 by

PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.

Knowing the C-Suite’s Views is Key for Successful Media Relations

April 4th, 2022 by

Familiarity with the C-Suite’s viewpoint is a critical element for successful media relations. Timing and planning are vital post-pandemic.

Media Relations Challenges, Opportunities of Working in Cannabis PR

April 1st, 2022 by

Every industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

How You and Your Executive Can Become a Reporter’s Trusted Sources

March 31st, 2022 by

A common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.

Tips for Creating Powerful, Pithy and Publishable Soundbites

March 17th, 2022 by

Don’t underestimate how much a juicy soundbite can help your story gain attention in today’s crowded media landscape. We offer some useful soundbite tips.