Media Relations


Updated ‘On Background’ Policies Highlight Need for Better Media Relations

February 8th, 2022 by

New editorial policies governing ‘on background’ demonstrate the importance of building fair and truthful relationships between PR pros and media members.

Considerations Before Trying to Squash the Negative Story

January 31st, 2022 by

It happened. You find out your brand or client is about to be featured in a story that sheds a less-than-ideal light on the organization. Or perhaps it’s not so much a negative story but rather one that could have financial ramifications for the company involved. Perhaps, you think, this is what your client is paying you for, right? You use your relationships with the journalist whose story is about to go public to call him at home the night before and ask that he stop the presses. Not so fast, say those we spoke with.

‘Think Like a Journalist’ Helps Even When an Interview is Postponed

January 10th, 2022 by

How to salvage the situation when your executive cancels a media interview or postpones last-minute.

Our ‘Secret Shopper’ Exposes Ups and Downs of Brand Newsrooms

January 5th, 2022 by

Nearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?

newspapers lined up

2021 Headlines that Young and Experienced PR Pros Can Learn From

December 16th, 2021 by

A yearly tradition continues as veteran communicator Arthur Solomon offers headlines that contain lessons for PR pros, young and old.

HuffPost Bureau Chief Talks Exclusives, Do’s and Don’t’s of Pitching

December 9th, 2021 by

Should you pitch the same story to multiple reporters at a media outlet? HuffPost D.C. bureau chief Amanda Terkel offers her view.

Pope Francis

Pope’s Journalist Nod May Signal Vatican Messaging Shift

November 15th, 2021 by

In a rare move from the Vatican, Pope Francis thanked journalists Nov. 13 for years of unflinching investigation into sexual abuse within the Catholic Church. We’ll soon see whether this week’s coverage is an example of smart long-term reputation management from the Vatican, or more of a buffer from any scandals on the horizon.

jen psaki in front of the White House logo at a press briefing

Psaki Statement Offers a COVID Disclosure Guide for PR Pros

November 1st, 2021 by

The timing and content of Psaki’s COVID-19 disclosure could be a pandemic-era guide for PR pros to follow, should an executive, client or other public-facing figure test positive.

Infographics, Surprising Data and Unusual Story Sources Can Make Dry Topics Pop in Pitches

November 1st, 2021 by

It’s hard enough to get media placement for a launch, initiative or campaign. Indeed, obtaining “coverage in the new news cycle” and “finding relevant angles for pitches” are PR pros’ biggest concerns, according to a Muckrack report. Let’s add another hurdle: getting coverage in a crowded media landscape when your organization or product is perceived as dry or unsexy.

Thanks to Facebook and Haugen, We’re Glimpsing a Perfect PR World

October 25th, 2021 by

We bet you had no idea you were experiencing a perfect PR world. Communicators should thank Facebook and Frances Haugen for that.