At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued
Media Training
A Few Things About San Francisco
February 2nd, 2012 by Steve GoldsteinAt PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued
Facebook’s Message to Investors: Look to the Stars
February 2nd, 2012 by PRNEWSFacebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued
As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices
February 1st, 2012 by PRNEWSThe new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued
PR Lessons to Be Learned From the Costa Concordia Tragedy
January 23rd, 2012 by Scott Van CampIn this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.
How to Media Train—From a Spokesperson’s POV
January 9th, 2012 by Leah IngramA veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes.
Need a Powerful Army of Advocates? Think ‘Inside’ the Box
November 21st, 2011 by Sandra Brodnicki and Gigi WestermanJust as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.
Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan
November 14th, 2011 by Katie PaineA couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.
When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence
November 7th, 2011 by Dr. Gaby CoraWhat can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.
Executive Branding Critical as Visibility Becomes a Clear Objective
October 24th, 2011 by PRNEWSIn an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door.