The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady.
Media Training
The Value of One-on-One vs. Large-Scale Press Events
May 10th, 2010 by PRNEWSThroughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press.
Executive Interviews: Easy Questions the Hardest
May 3rd, 2010 by JOEL DRUCKERThe media relations game will be won less by how well a spokesperson answers the hard questions, and more by his or her ability to powerfully connect with the easy ones.
The Outsider: Leveraging Foreign Media in China
March 22nd, 2010 by Jim McGregorIn a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation.
Brown Campaign Gained Edge With On-The-Ground App
March 15th, 2010 by PRNEWSIt wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but what has gained the most attention from political strategists is a new application for smartphones that was used during the race.
How To Create, Package and Pitch Trend Stories
March 8th, 2010 by PRNEWSWhen looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story.
How To…Media Train C-Suite Executives
July 27th, 2009 by PRNEWSNever have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers… Continued
The Click Factor: New Media Landscape Gives Spokespeople More Control Over Messaging
May 11th, 2009 by Andrew GilmanWhen was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program… Continued
Improve PR Writing in Media Pitches
April 6th, 2009 by PRNEWSAccording to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.
When 1+1≠2: Upgrading Media Analysis to See Beyond Face Value
March 16th, 2009 by PRNEWSMeasuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are… Continued