Mounting a get-out-the-vote campaign seems a non-partisan way of involving a company in the coming elections. Yet voting could become politicized during the coming election. And while data shows most consumers want companies to take stands, taking a position still is loaded with questions.
Messaging
How Tools Remove Emotion and Guesswork as PR Tackles Crisis Response and DEI
October 3rd, 2022 by Seth ArensteinA pair of tools from PR firms use digital technology and AI as they remove emotion and guesswork, respectively, from issues PR pros face almost daily: responding to social and political questions and measuring DEI efforts.
[VIDEO] PRNEWS Discusses Hispanic Heritage Month and Communication
September 21st, 2022 by Nicole SchumanPRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.
Patagonia Owner’s Giveaway Can Make Climate Change a Local Issue
September 20th, 2022 by John CaseyA key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.
DirecTV Misses the Mark on Timely Crisis Response
September 19th, 2022 by Nicole SchumanDirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday.
Patagonia and Capitol Hill: Highs and Lows of Environmental PR
September 15th, 2022 by Seth ArensteinIn a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.
Volatile Markets Cause Pressure for Biden, Brands
September 14th, 2022 by Nicole SchumanRegardless of what President Biden says, organizations are responsible for communicating important information to shareholders.
Why King Charles III Walks a Delicate PR Tightrope
September 13th, 2022 by Evan NiermanContent is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.
Three Approaches for Engaging Global Warming’s ‘Six Americas’
September 7th, 2022 by Sandra EricsonYale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.
Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?
August 30th, 2022 by Nicole SchumanBrands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.