Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.
How Ukraine’s Social Media Playbook Bolsters Western SupportNovember 10th, 2022 by Alden Daniel
Considering Audiences’ Spiritual Interests May Help Your MessagingNovember 9th, 2022 by Brad Benbow and Phil Daniels
The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.
PR Leaders Share What Skills Incoming Pros Need to Succeed in Era of UncertaintyOctober 26th, 2022 by Erika Bradbury
In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.
Communication Lessons from Zelenskyy: Be Agile, Direct and InclusiveOctober 20th, 2022 by Nicole Guillot
Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.
Travel Sector’s Holiday PR Should Emphasize Brand Confidence and TransparencyOctober 19th, 2022 by Seth Arenstein
As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.
What Economic Data? China Tests Transparency and LosesOctober 18th, 2022 by Seth Arenstein
The concept of transparency is a PR maxim. China’s attempt to silence its bad economic news shows you can run but can’t hide.
Going Public for Breast Cancer AwarenessOctober 17th, 2022 by Nicole Schuman
Too many people put off or were unable to get breast cancer screenings during the pandemic’s early months. As such, messaging emphasizing screening is needed now.
Public Not Hearing COVID Bivalent Booster MessageOctober 5th, 2022 by Nicole Schuman
In the latest KFF COVID-19 Vaccine survey, results show that awareness regarding the updated boosters is only “relatively modest.” So how can communication help?
Decision 2022: Plenty of Questions Before Companies Make Social and Political CommitmentsOctober 4th, 2022 by Seth Arenstein
Mounting a get-out-the-vote campaign seems a non-partisan way of involving a company in the coming elections. Yet voting could become politicized during the coming election. And while data shows most consumers want companies to take stands, taking a position still is loaded with questions.
How Tools Remove Emotion and Guesswork as PR Tackles Crisis Response and DEIOctober 3rd, 2022 by Seth Arenstein
A pair of tools from PR firms use digital technology and AI as they remove emotion and guesswork, respectively, from issues PR pros face almost daily: responding to social and political questions and measuring DEI efforts.