Messaging

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Major Organizations Deliver Messaging for National Preparedness Month

September 17th, 2020 by

The high cost of national disasters showcases the importance of communication, and being able to get citizens information prior to and during a disaster. Organizations are taking advantage of National Preparedness Month to do just that, and provide families with necessary content to catalyze preparation. 

The President’s Word Choice Prompts Communicators to Think

September 8th, 2020 by

President Trump has a unique communication style that, after nearly four years, continues to confound PR pros. In the course of one day, the president will utter things most communicators would never expect him to say. Labor Day provided a perfect example of why we keep listening to the president.

people wearing masks

Pandemic Leads Communicators to Adjust Messages and Delivery Modes

August 4th, 2020 by

As the pandemic has changed many aspects of life and business, it’s natural to think communicators are adjusting their messages and how they’re delivered. Nicole Schuman of PRNEWS found PR pros at brands and organizations are making subtle and significant changes in the wake of the pandemic.

How to Use Bolstering Messages to Grow Brand Trust

July 21st, 2020 by

It’s an understatement to say that people have been through a lot during the past few months. As a result, they are looking for reassurance. In addition, they want to know how your company contributed to solving problems during the pandemic. Show them as you craft bolstering messages. Here’s how to do it.

Vegas, Disneyland Pivot Messaging for Visitor Safety

June 25th, 2020 by

There is plenty for PR pros to learn as they watch America’s tourist playgrounds pivot with the increase of coronavirus cases in the south and west. Public officials and companies are scrambling to massage initial guidelines that bolster health and safety for visitors. The state of Nevada and its Las Vegas casinos are walking a fine line as they take a stand in the politicized debate around mask wearing.

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How to Better Position Your Messaging for Readers

June 22nd, 2020 by

Do your messages resonate with audience members? They do if you remember that readers want you to solve their problems. One way to ensure your communication works is to make a grammatical distinction between features, advantages and benefits. Ann Wylie offers an example.

texting young people

Cross-Cultural Marketing and Messaging During a Dual Pandemic

June 8th, 2020 by

We’re at a crossroads, so the question is not whether brands should speak out, but how. Yet lacking an authentic message backed up with action, brands can be headed for disaster. In addition, before wading into multicultural communication and marketing, know your audience, be respectful and commit to a long-term commitment.

Ch. 11 Communication: Consistent, Goal-Based Messaging in a Fishbowl

June 2nd, 2020 by

COVID-19 continues to weave its way across the globe, bringing physical and economic sickness. We examine best practices for strategically communicating bankruptcies, including Chapter 11. The keys are well-known communications tactics: consistency, clarity and goal-oriented.

Mental Health Month Messaging Goals Come to COVID Forefront

May 27th, 2020 by

In a way, the pandemic brings the stigma of mental illness to the forefront, making Mental Health Month more important than ever before. The communications tactics for the month may have pivoted to meld with the ongoing COVID crisis. If anything, the message may be clearer than ever that mental health needs to be a priority. 

How Brands Can Craft Messages Around Financial Relief

May 22nd, 2020 by

Nearly everyone’s hurting from the pandemic, so when big brands ask for relief when the little guy isn’t able to, it could hurt brands’ reputations. Accordingly, brands need to be particularly aware of the court of public opinion when they seek financial relief. Careful messaging and other tactics can help soften reputation damage, PR pros say.