In spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelman’s 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.
[VIDEO] PRNEWS Live Dives Inside Edelman’s New Trust Barometer for 2023January 19th, 2023 by Seth Arenstein
How PR Agencies Should Handle Egregious Payment Terms Like Keurig Dr Pepper’sDecember 5th, 2022 by Nicole Schuman
Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper.
What You Learn about PR from Working at a Haunted HouseOctober 19th, 2022 by Stacey Federoff
Which is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two.
PR Realities You Won’t Find in Communication School TextbooksSeptember 12th, 2022 by Arthur Solomon
PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.
Greenpeace Addresses Fossil Fuel Elephant in the Room at CannesJune 23rd, 2022 by Nicole Schuman
Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.
Agency Elite Spotlight: Meet EvolveMKD’S CEO, Megan DriscollOctober 28th, 2021 by PRNEWS
The 2022 Agency Elite Top 100 is finally here! And, to celebrate the most innovative PR and communications firms in the business, we’re bringing you Q&A’s from the best and brightest. Next in our spotlight… Continued
Case Study of Excellence: World Thrombosis DayOctober 22nd, 2021 by Emily Wenstrom
The 2022 Agency Elite Top 100 is here. The most innovative PR and communications firms in the business, we’re bringing you case studies from the best and brightest. Next up is Stanton Communications’ campaign for… Continued
David Finn: An Icon Who Made PR an Art FormOctober 19th, 2021 by Seth Arenstein
The PR world lost an icon when David Finn passed, aged 100. Finn made it more difficult to discern if PR is more art than science.
Case Study of Excellence: Amazon’s Fire TV’s Black Friday Shopping ActiviationAugust 24th, 2021 by Priscila Martinez
The 2022 Agency Elite Top 100 is finally here. And, to give you a taste of the most innovative PR and communications firms in the business, we’re bringing you case studies from the best and brightest. First up is The Brand Agency’s L.A. campaign for Amazon Fire TV.
PRNEWS Announces 2022 Agency Elite Top 100August 17th, 2021 by PRNEWS
The list is designed to demonstrate the wide range of industry specializations and core capabilities that public relation encompasses. This year’s list highlights firms of all sizes, of all ages (our oldest agency having been founded in 1946; our youngest in 2020), in all regions of the country.