With so many communicators seeking to take physical events online, we asked PR pro and video specialist Doug Simon how to get started. We also asked how communicators can make their video and social video productions more engaging.
In our monthly collaboration with The Museum of PR, in celebration of the 75th anniversary of PRNEWS, we honor three pioneering women of PR, who not only shaped the profession but also touched the world. This article also celebrates Women’s History Month Women’s Day and the 100th anniversary of women’s suffrage in the US.
Data breach. In this ever-connected world, those words conjure fear, and rightly so. Click on an innocent-looking email, webpage URL or attachment, and the next thing you know, someone has access to your email
To end Black History Month, we offer the story of Inez Kaiser, the first black woman to own a PR firm in the US. Kaiser was a polymath. A teacher, an activist, a cook book author and an entrepreneur, Kaiser accomplished all this at a time when African-Americans struggled for basic civil rights.
Inspired by Glassdoor’s Top CEOs of 2019 list, we decided to review the top CEOs at the largest PR agencies across the world. Utilizing the PRovoke 2019 Agency Rankings, as well as Glassdoor’s CEO and employee approval ratings, we found a dynamic list of communications leaders, working with some of the world’s top projects and talent.
Moving from being a brand communicator at Pfizer to an agency executive prompted Dean Mastrojohn to think about team building. He offers three lessons he learned from his years on the client side. The veteran communicator is using these lessons as he builds an integrated media team as part of his agency position.
In a far-ranging interview, new PRSA chair T. Garland Stansell discusses the need for PR pros to be courageous enough to accept and shape change, his goals for the 30,000-member organization and the challenges of communications measurement.
In our January 2020 edition, this column began its celebration of Black History Month with a remembrance of Joseph Varney Baker (1908-1993), who is believed to be the first black man to own a PR firm. This month’s edition remembers the first African-American woman to own a PR firm in the U.S.
Joseph Baker opened his PR firm in 1934 in NY. At the time, depending on where he was, Baker, a black man, might not have been able to vote, enter a restaurant or use public restrooms. When the firm closed some 40 years later, Baker had all those rights and more. Through his position as the first African-American owner of a PR firm, he became a key liaison between the black community and corporate America.
Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.