In this brief Q&A, we caught up with Sophia Marshall, SVP of Communications, Comcast to discuss internal and external communications during a crisis.
How Your Brand’s Digital Accessibility Can Impact its ReputationMarch 14th, 2023 by Tai Nichols
In this brief Q&A, we caught up with Matisse Hamel-Nelis, VP of Communications, AbleDocs to discuss how a brand’s digital accessibility can impact its reputation.
PR Roundup: Adidas Considers Product, Walgreens Faces Backlash and International Women’s Day PassesMarch 9th, 2023 by Erika Bradbury
This week, we take a look at how some major company news can impact brand reputation. Plus, were this year’s campaigns for International Women’s Day a hit or miss?
PR Roundup: TikTok Screen Time, Dilbert Done, Eli Lilly’s ReputationMarch 2nd, 2023 by Nicole Schuman
Companies made a lot of moves this week to impact their audiences and users in a positive way. PRNEWS took a look at several launches and announcements made this week by TikTok, the publishing industry and Eli Lilly, hoping to improve the lives of those impacted.
Three Ethical Obligations at the Heart of PRFebruary 22nd, 2023 by Nicole Rodrigues, NRPR Group
Establishing ethical values early in your career as a PR pro and re-visiting them periodically provides a framework for how you act during your years as a communicator.
Understand Optics and Adjust Strategy Before Announcing LayoffsFebruary 17th, 2023 by Deborah Hileman
There continues to be a spate of layoffs across multiple industries. Navigating the optics of delivering bad news and how stakeholders perceive it is critical to protecting reputation.
PR Roundup: Norfolk Southern, Tesla, Hyundai and Kia Show Varied Ways of Addressing PublicFebruary 17th, 2023 by Nicole Schuman
It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected.
Top Five Tips: Applying for AwardsFebruary 16th, 2023 by Nicole Schuman
Some of the best ways to earn PR for clients or your organization is through the announcement of an award.
What Ethical Obligations Do PR Professionals Owe Clients’ Customers?February 13th, 2023 by Dustin Siggins
While PR firms can’t be expected to thoroughly audit every prospect, there are lessons we can take from FTX’s collapse to act ethically, protect our reputations, and work with the best clients.
PR Roundup: Bard’s Failure to Launch, Disney Layoffs, SOTU GOP MeltdownFebruary 9th, 2023 by Nicole Schuman
From AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with.