Reputation

Professor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

In spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelman’s 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.

The media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonald’s took a hit for an old PR crisis.

Once a terrific airline with a loyal customer base, Southwest took a major hit last month. Recovering its reputation will be a challenge.

Vetting is always important in influencer relationships. It’s vitally so when influencers dispense information about health and finance. Here are several tips for finding trustworthy influencers and monitoring them.

Influencers can help and hurt. Since the PR pro’s job includes protecting brand reputation, they should know how morals clauses work.

Last-minute prep sessions won’t afford leaders solid communication skills. Instead, consider a proper training regime for leadership that include mock interviews, pivoting exercises and tips for change-management communication.

Communicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.

Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper.