Celebrities—they’re just like us. That sentiment worked in the era of celebrity spotting on beaches and in Whole Foods, but in a pandemic year, audiences are not interested. Kim Kardashian West, arguably the internet’s first celebrity influencer, is in the crosshairs of the social media masses this week after posting photos from a lavish island gathering with friends and family. How would you advise her to respond?
For many this holiday season, it is not, in fact, the Great Pumpkin, Charlie Brown. “Peanuts” fans nationwide were dismayed to find out that the fall favorite will run exclusively on AppleTV+, Apple’s paid streaming service. While the special will be free to non-subscribers for a limited period, would-be viewers were not shy about expressing their displeasure. The snafu teaches communicators a valuable lesson this holiday season: Now is not the time to mess with what few annual traditions we have left.
As we head to Nov. 3, brands and organizations are touting get-out-the-vote efforts. While these non-partisan efforts are the norm, will consumers’ desires for brands to take a stand lead companies to begin endorsing candidates?
The PRNEWS team has announced the 2020 Platinum Awards finalists. Winners across several dozen categories will be announced live in October.
Ahead of this year’s Social Shake-Up virtual social media conference, we spoke to #SSU2020 speaker Alanna Bass of Okayplayer. Whether you are trying to communicate with a diverse audience or jump into a trending conversation, Bass says to keep these things in mind in tumultuous 2020 and beyond.
Since 2012, the 4th Tuesday of September is known as National Voter Registration Day. Considering this country was born, in part, over the lack of voting rights, you’d think more of those eligible would vote. Finally, voter registration has its own day, though this year it’s sharing the date with elephants, diaries and white chocolate.
Most of our stories about reputation and trust revolve around companies and organizations. How communicators can build and maintain the trust and reputation of a brand, for example. We’ll throw a changeup here and look at global trust and confidence in nations and their leaders. We found there are several similarities between communicators’ work with commercial brands and countries.
Social media platforms have a lot of work to do in the way of gaining trust from the American public. A recent survey from Pew Research Center shows that “Three-quarters of U.S. adults say technology companies have a responsibility to prevent the misuse of their platforms to influence the 2020 presidential election, but only around a quarter say they are very or somewhat confident in these firms to do so.”
The NFL debuts its 101st season tonight, minus most of the fans, but not without fanfare. Many wonder how the league, which is not playing in a bubble, will weather a health crisis, as well as social justice issues, which were largely ignored or frowned upon in the past. Flexibility and innovation will remain top priorities for the league, much like in other sports.