Social Media & SEO

We offer a guide to conducting a basic, 12-point social media audit that uses empirical data and interpreted evaluation.

AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.

Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.

Fidelity Investments decided to partner with SheSpeaks’ influencer hub to spread the word about Women Talk Money, a financial education community, on Instagram. 

The Federal Trade Commission (FTC) normally is a semi-opaque body. Still, after several years of hibernation, it seems ready to resume vigilant regulation of online activity of influencers and companies.

In June, 53 percent of consumer actions on posts mentioning Roe vs. Wade, abortion or women’s rights were on Instagram, compared with 27 percent on Twitter and 21 percent on Facebook.

A roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.

This month’s Social Break explores strategic onboarding for social media clients.

Dark social. Don’t worry that you’re unfamiliar with the term. You are not alone. However, research shows that most PR content is shared and talked about within dark social channels. We just can’t see it.… Continued

Engagement on social media (specifically, on Facebook, Twitter and Instagram) with travel-related brands was down 38 percent year-over-year from May 2021 to May 2022, according to Shareablee powered by Comscore. The decline is likely due to the fact that there was a “boom in travel engagements in 2021 when COVID restrictions were lifted in many locations,” points out Madison Busick, analyst at Comscore.