Social Media & SEO

This holiday season will be different from others. As a result, the margin for error is slimmer. This means if you employ influencers, vet them a bit more than normal. Perhaps even restructure their contract to reflect the moment.

PRNEWS asks the PR community for their take on standout social media developments in 2020, from TikTok to LinkedIn Live.

There are many reasons why people bounce from a web site. Most people think a high bounce rate equals low page performance. Not always. We offer a look at some of the most common reasons for bounces and how to overcome them.

PR pros throw around the word authenticity with abandon. A better idea is to consider empathy when creating social posts, Cisco’s Carmen Collins writes. That means thinking not only about what you want to say, but also what the social media user wants, needs and feels.

Despite a troubled economy and uncertainty surrounding travel and festive gatherings during the 2020 holiday season, demand to look one’s best endures, whether it’s on Zoom or in person. We’ve never seen such domination; seven of the top 10 brands produce cosmetics and the remaining three firmly are rooted in beauty. On the other hand, how many times do you need to hear someone tell you 2020 was an unusual year?

Sherwin-Willians seems to have missed out on a primary opportunity to not only utilize clever content, but promote employee creativity. The 154-year-old paint company surprised many consumers, not to mention Tik Tok users, when it fired a college senior after he garnered a large social media audience with paint-mixing videos. 

‘Tis the season to break out of the COVID-19 doldrums and deck the halls. The holidays seem to be arriving even sooner, as many look to find joy via decorating, music and fixating (or trying to) on the spirit of the season, rather than 2020’s awful news. Queue the Rockefeller Center Christmas Tree, which arrived a bit worse for the wear. So, do you ignore its raggedy appearance or lean in and have fun?

Unless you’ve been living on Mars with no access to a livestream of Earth, there’s no denying that American’s emotions run the gamut right now. Many citizens’ stress levels, due to an elongated presidential election, have hit their peak. However, when things get tough in the U.S., some of our best and brightest creative coping mechanisms come through. Laughter is the best medicine for tense times, and social media is providing some of the most hilarious election memes, tweets and videos for comfort. 

Having an extensive social media strategy is a key part of crisis readiness. In addition, it can help a company take advantage of a breaking situation that falls short of crisis. A healthy social media plan

Yet another thing PR pros need to be aware of: Zombie accounts on social media. These accounts can influence campaigns and even engage with your followers. How should communicators handle such monsters? We offer some tips.