Social Media & SEO

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A Guide to Conducting a 12-Point Social Media Strategy Audit

August 26th, 2022 by

We offer a guide to conducting a basic, 12-point social media audit that uses empirical data and interpreted evaluation.

Virtual Influencers Offer Advantages, but They’re Not Plug ‘n’ Play

August 3rd, 2022 by

AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.

Nostalgia Works: Bears and Bells Boost Engagement 31% YOY with Colleges’ Social Posts

July 28th, 2022 by

Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.

Fidelity Investments utilizers influencers on Instagram to build women's financial education community.

Influencers Prove Successful for Women’s Finance Campaign

July 18th, 2022 by

Fidelity Investments decided to partner with SheSpeaks’ influencer hub to spread the word about Women Talk Money, a financial education community, on Instagram. 

FTC’s Endorsement Guide Maintains Focus on Transparency, Deceptiveness

July 6th, 2022 by

The Federal Trade Commission (FTC) normally is a semi-opaque body. Still, after several years of hibernation, it seems ready to resume vigilant regulation of online activity of influencers and companies.

53% of Roe v. Wade Consumer Engagement in June Posted on IG

July 6th, 2022 by

In June, 53 percent of consumer actions on posts mentioning Roe vs. Wade, abortion or women’s rights were on Instagram, compared with 27 percent on Twitter and 21 percent on Facebook.

texting young people

Wallets Open: Social Media is Becoming a Creator-Heavy Space

June 23rd, 2022 by

A roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.

The Social Shake-Up & Social Break monthly Q&A for social media managers on green background with headshot of Sabrina Merritt, Social Media Expert

[VIDEO] This Month’s ‘Social Break’ Explores Strategic Onboarding

June 15th, 2022 by

This month’s Social Break explores strategic onboarding for social media clients.

Dark Social: What Every PR Professional Needs to Know

June 9th, 2022 by

Dark social. Don’t worry that you’re unfamiliar with the term. You are not alone. However, research shows that most PR content is shared and talked about within dark social channels. We just can’t see it.… Continued

Engagement on Social with Travel Brands Down 38% YOY; Zoos, Museums Enjoy Largest Growth

June 7th, 2022 by

Engagement on social media (specifically, on Facebook, Twitter and Instagram) with travel-related brands was down 38 percent year-over-year from May 2021 to May 2022, according to Shareablee powered by Comscore. The decline is likely due to the fact that there was a “boom in travel engagements in 2021 when COVID restrictions were lifted in many locations,” points out Madison Busick, analyst at Comscore.