Social Media & SEO

Holiday Campaign Wisdom You Can Use All Year Long

December 18th, 2020 by

This holiday season will be different from others. As a result, the margin for error is slimmer. This means if you employ influencers, vet them a bit more than normal. Perhaps even restructure their contract to reflect the moment.

"social media" in colorful letters

5 Trends That Defined Social Media Communications in 2020

December 17th, 2020 by

PRNEWS asks the PR community for their take on standout social media developments in 2020, from TikTok to LinkedIn Live.

8 Reasons Why Your Website Has a High Bounce Rate

December 15th, 2020 by

There are many reasons why people bounce from a web site. Most people think a high bounce rate equals low page performance. Not always. We offer a look at some of the most common reasons for bounces and how to overcome them.

Now’s The Time to Replace Authenticity with Empathy

December 7th, 2020 by

PR pros throw around the word authenticity with abandon. A better idea is to consider empathy when creating social posts, Cisco’s Carmen Collins writes. That means thinking not only about what you want to say, but also what the social media user wants, needs and feels.

Rockefeller Tree

Cosmetics Dominate Pre-Holiday Social Engagement on Instagram, and a Tree Grows in NY

December 1st, 2020 by

Despite a troubled economy and uncertainty surrounding travel and festive gatherings during the 2020 holiday season, demand to look one’s best endures, whether it’s on Zoom or in person. We’ve never seen such domination; seven of the top 10 brands produce cosmetics and the remaining three firmly are rooted in beauty. On the other hand, how many times do you need to hear someone tell you 2020 was an unusual year?

Tonesterpaints making lime green paint on Tik Tok

Sherwin-Williams Paints Itself into a Social Media Crisis Corner

November 23rd, 2020 by

Sherwin-Willians seems to have missed out on a primary opportunity to not only utilize clever content, but promote employee creativity. The 154-year-old paint company surprised many consumers, not to mention Tik Tok users, when it fired a college senior after he garnered a large social media audience with paint-mixing videos. 

Rockefeller Center Christmas Tree

Rockefeller Tree Arrival Provides Lesson in Social Media Response

November 18th, 2020 by

‘Tis the season to break out of the COVID-19 doldrums and deck the halls. The holidays seem to be arriving even sooner, as many look to find joy via decorating, music and fixating (or trying to) on the spirit of the season, rather than 2020’s awful news. Queue the Rockefeller Center Christmas Tree, which arrived a bit worse for the wear. So, do you ignore its raggedy appearance or lean in and have fun?

El Arroyo signs

Social Media Creatives Provide a Breather From Election Stress

November 5th, 2020 by

Unless you’ve been living on Mars with no access to a livestream of Earth, there’s no denying that American’s emotions run the gamut right now. Many citizens’ stress levels, due to an elongated presidential election, have hit their peak. However, when things get tough in the U.S., some of our best and brightest creative coping mechanisms come through. Laughter is the best medicine for tense times, and social media is providing some of the most hilarious election memes, tweets and videos for comfort. 

Social Media War Rooms Need to Focus on Listening and Advance Prep

November 3rd, 2020 by

Having an extensive social media strategy is a key part of crisis readiness. In addition, it can help a company take advantage of a breaking situation that falls short of crisis. A healthy social media plan

PR Should Beware of Zombie Accounts

October 30th, 2020 by

Yet another thing PR pros need to be aware of: Zombie accounts on social media. These accounts can influence campaigns and even engage with your followers. How should communicators handle such monsters? We offer some tips.