Social Media & SEO

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Supermodel Molly Sims Shows Influencers are Untouchable No More

September 30th, 2021 by

An Aug. 6 ruling in a case against supermodel Molly Sims and the beauty brand she represented could herald a new chapter in brand-influencer relations. Seemingly untouchable previously, influencers now may have a target on their back.

Weighing the Costs and Benefits of Arriving Early on Emerging Platforms

September 23rd, 2021 by

Some marketers may see the inherent benefits that come with arriving early to a trending social platform. Others may balk at the very idea of running ads on an unvetted, unproven and perhaps even unsafe app. Both are right. Both options should be considered, argues our author.

Maturity of Social Emerges as Social Shake-Up 2021 Begins

September 22nd, 2021 by

Social media strategies no longer exist in a vacuum. As such, holistic approaches permeated the early sessions at The Social Shake-Up 2021 conference in Atlanta. Platforms, job expectations and strategic planning were woven into sessions covering executing social media campaigns and plans. 

5 Ways to Make Your Customer the Hero on Social Media

September 22nd, 2021 by

How can social media leaders create a steady cadence of fresh, customer-centric social posts, especially when formal case studies are resource-intensive and can take months to produce? Our contributor provides five tips.

AP Stylebook

AP Style Updates: Social Media

September 21st, 2021 by

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.

PRNEWS staff and Jim Nickerson conversing on double screens

[VIDEO] Jim Nickerson, Lead Instructor at General Assembly, Shares the Latest on Social Audio and Social Media Legislation

September 15th, 2021 by

PRNEWS Live welcomed Jim Nickerson, lead instructor, digital marketing at General Assembly and co-admin of Clubhouse series Club Bravo.

Facebook’s New Ad Policies for Minors Emphasize Organic PR

September 1st, 2021 by

Facebook is changing how it targets people younger than 18. This means communicators will need to revert to other forms of audience reach.

More than 30% of Consumer Engagement on Mask Mandates This Year Came in Just 30 Days

September 1st, 2021 by

Social engagement around mask mandates peaked several times this year. Content mentioning mask mandates generated nearly 24 million consumer actions this year, with more than one-third (7.7 million) occurring between 7/26/21 and 8/25/21,

The Summer of Social Audio: Clubhouse, New Platforms and Short-Form

August 26th, 2021 by

The social audio sector is just finding its footing. There is no better time for communicators to dive in.

No Game: Social Media Jeopardizes our Lives

August 24th, 2021 by

The swift downfall of “Jeopardy!” host Mike Richards is the latest example of the jeopardy that surrounds us in today’s lightning-fast unforgiving age of social media. Whether you make a wrong move, say something offensive, or have ugly skeletons in your closet, the career-ending rush to judgement can be fast and furious.