▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
Social Media & SEO
LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.
Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.
Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.
Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.
Case Study: Influencer Communications and Content Creation Make Pinehurst No. 2’s Restoration Campaign a Hole-in-OneFebruary 27th, 2012 by Bill Miltenberg
Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.
PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR ProsFebruary 27th, 2012 by Scott Van Camp
Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.
Here’s what you need to know to leverage the hottest social media platform around for your brand.