Social Media & SEO

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Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

March 9th, 2012 by

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

Social Watch: Players Top the Tweet Chart During NBA All-Star Weekend

March 5th, 2012 by

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.

Facebook’s New Timeline for Brands Means Deeper Engagement With Followers

March 5th, 2012 by

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.

How to Design a Triage System for Social Media

March 5th, 2012 by

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

Of the Big Three Mobile Apps, Users Spend The Most Time on Facebook

February 27th, 2012 by

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.

Charting the Industry: Social Media Now a Fixture for Live Events

February 27th, 2012 by

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.

Case Study: Influencer Communications and Content Creation Make Pinehurst No. 2’s Restoration Campaign a Hole-in-One

February 27th, 2012 by

Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.

PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR Pros

February 27th, 2012 by

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.

10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away

February 27th, 2012 by

Here’s what you need to know to leverage the hottest social media platform around for your brand.

How to Leverage Pinterest for Public Relations

February 20th, 2012 by

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.