Social Media & SEO

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.

To some communicators, Foursquare may be more of a game than a legitimate PR tool. But tell that to organizations both large and small that have gained significant brand awareness using the location-based platform.

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.