Campaign: WWF’s Earth Hour 2009 Winner: World Wildlife Fund & Creaxion On March 28, 2009, at 8:30 p.m., hundreds of millions of people from around the world came together in a global call for action… Continued
Social Media & SEO
NonProfit PR Awards: Event PR: Pro BonoNovember 9th, 2009 by PRNEWS
Toy Story: An Iconic Brand Gets Nostalgic and Goes DigitalOctober 27th, 2009 by PRNEWS
Tonka trucks, Barbie and Ken, Etch-A-Sketch, Cabbage Patch Kids, Beanie Babies—these iconic toy brands were each best-sellers in their own right, having become symbols for entire generations of children over the years. LEGO Systems, the company behind the toy building brick sets, is among these long-standing toy leaders, having emerged as a favorite among children of all ages.
PR News Announces 2009 Platinum PR Award WinnersOctober 26th, 2009 by PRNEWS
PR News presented its Platinum PR Awards at a luncheon event in New York on Oct. 21, honoring the past year’s most innovative and envelope-pushing communications efforts, and what a year it was.
CableFAXIES Awards Winners AnnouncedMarch 30th, 2009 by Stephen Snart
Showtime Networks’ PR pros were named PR Team of the Year at the CableFAXIES Awards luncheon held today at the National Press Club in Washington, D.C, where CableFAX: The Magazine (sister publication of PR News)… Continued
Case Study: Transition of Power: Communicating to Maintain Brand Strength & Consumer Confidence During an AcquisitionDecember 15th, 2008 by PRNEWS
Company: SurfControl Agency: Citigate Cunningham Timeframe: 2007 Periods of transition around mergers and acquisitions present innumerable challenges for organizations, especially when a primary goal is to retain a brand’s relevance and prominence in the marketplace.… Continued