Ahead of the PRNEWS Influencer Marketing virtual seminar, we caught up with speaker Elena Havas Taylor, Director, Creators for Good, Ad Council to discuss vetting influencers and measuring their impact.
Social Media & SEO
How the Ad Council Vets Influencers and Measures their Impact on Campaigns
February 27th, 2023 by Tai NicholsAcquiring Leadership Buy-In to Test on Social Platforms
February 20th, 2023 by PRNEWSPenFed Digital’s Andrea McCarren talks to us about testing new social platforms, explaining strategy to leadership and the challenges to building content for a variety of platforms on a regular basis.
Brands: Back Off from BeReal
February 20th, 2023 by Gregg MortonIn the increasingly challenging quest for better connections with younger consumers, brands may be making a big mistake by jumping on the BeReal trend.
TikTok Sees Highest Growth in Engagement on Sports-Related Content
February 6th, 2023 by Erika BradburyWith the Super Bowl approaching, we examined consumer engagement with sports social posts. Most platforms were higher in 2022 vs 2021. TikTok was the big gainer year vs year.
Engagement on B2B Social Posts Down 17% YOY
January 5th, 2023 by Erika BradburyTo kick off the year, we examine topics that garnered the most engagement in B2B posts in 2022. The total number of actions on B2B posts decreased 17 percent year-over-year.
Mixing Tech and Elbow Grease Help Find Trusted Influencers
January 4th, 2023 by Nicole SchumanVetting is always important in influencer relationships. It’s vitally so when influencers dispense information about health and finance. Here are several tips for finding trustworthy influencers and monitoring them.
A Winning Formula for Media Placements: SEO, Backlinks and ‘BEO’
December 7th, 2022 by Jamie KightleyPR pros know using unethical shortcuts to gain earned media isn’t useful long-term. Instead, add Brain Engine Optimization (BEO) and backlinks to your SEO toolkit makes for a much better approach.
Proactive Approach and Monitoring are Best Defenses Against Misinformation
December 6th, 2022 by Seth ArensteinAttacking misinformation and disinformation before they spread is the best approach, says Stefan Rollnick, a misinformation specialist. His top suggestion is deploying a monitoring regime so PR pros know their audience so well, it’s clear when misinformation or disinformation are spreading.
Simplicity, Holiday Imagery and Trolling Create High Engagement on Social Ahead of the Holidays
December 5th, 2022 by Erika BradburyRemember the unofficial rule of not advertising for the holidays before Thanksgiving? It’s out the window, at least on social media. Holiday posts from retailers didn’t even wait until November. The first one bowed before mid-October.
2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication
December 2nd, 2022 by Seth Arenstein and Nicole SchumanOverall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.