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PRNEWS Doubles Education A-List, Sees Rise in Analytics, Strategy, Writing, DEI
November 15th, 2022 by Seth ArensteinSignifying a growing popularity in PR as an academic major, our 2023 Education A-List has doubled in size. We noticed a rise in schools revising their curricula, offering classes that emphasize data and analytics as well as strategy and writing.

What You Learn about PR from Working at a Haunted House
October 19th, 2022 by Stacey FederoffWhich is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two.

PR Realities You Won’t Find in Communication School Textbooks
September 12th, 2022 by Arthur SolomonPR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Despite Disagreement Over Length, Academics and Communicators Say Writing Remains Top Skill
August 7th, 2022 by Seth ArensteinLength matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

Russia’s Military Failures Provide Lessons for PR Leaders’ Success
June 8th, 2022 by Anthony LaFauceI’ve written how the United States Navy shaped my leadership style in the communication world. Those lessons have been on my mind recently as we watch Russia’s invasion of Ukraine. Russia’s operational failures recall valuable… Continued

Reshaping the Leadership Paradigm will Help AAPI, Others
May 30th, 2022 by Binna KimAs Asian-American Heritage Month ends, there’s a lack of AAPI members in leadership jobs. The American view of leadership could be at fault.

A PR Priority: Raising Awareness Around Mental Wellness
March 30th, 2022 by Brandi BoatnerPR should address staffers’ mental health. Listening to employees and communicating wellness efforts are good first steps.

How Live Events Remind Us of Connecting and Pivoting
March 23rd, 2022 by Laura BruscaAs we celebrate Women’s History Month, our writer discusses the importance of networking with women communicators during in-person events.

Terms You Need to Know [February 15, 2022]
February 15th, 2022 by Seth ArensteinIn this month’s buzz box, we look at the terms “trust” and “deadnaming.”