While the announcement of an effective drug treatment available worldwide for those suffering from the cryptic virus should be something to celebrate, delving into an explanation about pricing for a possibly life-saving drug may cause some reader’s stomachs to churn. Gilead’s statement attempts to strike a delicate balance, focusing on the importance of the treatment while justifying its value.
Writing


How to Better Position Your Messaging for Readers
June 22nd, 2020 by Ann WylieDo your messages resonate with audience members? They do if you remember that readers want you to solve their problems. One way to ensure your communication works is to make a grammatical distinction between features, advantages and benefits. Ann Wylie offers an example.
NYSE Chief’s Reopening Message as Bullish as the Market
May 26th, 2020 by Seth ArensteinThere’s no more iconic symbol of US business than the NY Stock Exchange (NYSE). Specifically, its floor. That floor reopened today. How its president Stacey Cunningham communicated it likely will serve as a template for other businesses.

A 3-Step Method to Organize Your Writing in Quarantine
April 30th, 2020 by Ann WylieFor homebound PR pros who find they have time on their hands, finishing a writing project or beginning one are tantalizing thoughts. Without a twice-daily commute and nowhere to go on weekends, you’d think there should be a lot of time for writing. It’s not quite that easy. Fret not. Writing coach Ann Wylie offers a 3-step plan to help organize your writing time.

One Simple Trick to Make Your Résumé Extraordinary
April 28th, 2020 by Jonathan RickEven in this crisis, headhunters, brands, media outlets, and PR agencies are still hiring. Make sure your résumé stands out.
Tyson Foods’ Messaging Goals Unclear in Full-Page NYT Advertorial
April 27th, 2020 by Nicole SchumanWhile the beginning of the COVID-19 crisis in America resulted in empty toilet paper shelves, Tyson Foods may have unofficially announced the second wave of panic buying—chicken and meat products. The chicken producer chose to… Continued

Turning Isolation into Innovation
April 26th, 2020 by Stacey GandlerCompanies are looking at how to pivot their external communications. For both internal and external communications they are adapting to new technologies and ways of working.
Shake Shack Clearly Communicates Why It Returned Government Loan
April 20th, 2020 by Nicole SchumanBurger chain Shake Shack announced today it will return $10 million it received from the Paycheck Protection Program (PPP). The $349 billion federal program allowed small businesses to apply for relief during the COVID-19 crisis.… Continued

How to Make the Most of Readers’ Time in the COVID Era
April 14th, 2020 by Ann Wylie, President, Wylie CommunicationsWith global audiences stuck at home—and glued to their devices—the competition for time and attention is steeper than ever. Here, Wylie Communications president Ann Wylie shares a simple framework for increasing readership by proving you won’t waste viewers’ time.

Celebrate National Grammar Day and Avoid These Writing Mistakes
March 4th, 2020 by Nicole SchumanPR pros know one of the top traits requested in a quality communicator is crisp, clean, error-free writing. Employees represent their companies through not only press releases and composed content, but also in social media posts and email. A grammatical error can send a campaign into a spiral. We’ve published many articles on becoming a better writer. We gathered some of the most popular tips so you could enjoy them today on National Grammar Day.