Writers struggle to create b2b tech PR content

Survey Finds a Skills Gap for B2B Tech Communicators

June 10th, 2021 by

New research shows that 62 percent of B2B tech organizations struggle to find writers and communicators who can deliver the thought leadership content needed to promote their companies.  


Deploy Four Communication Styles to Help Craft Emails That Will Succeed in Any Culture

April 6th, 2021 by

When pitching, we must reframe our approach to effective emailing—which ultimately is defined not by how we communicate, but by how we connect with our words. Only after adopting this approach can we begin to master the art of communication and build genuine rapport in digital exchanges across cultures.

media relations technology

Tips to Help You Avoid Killing an Important Tech Story

March 1st, 2021 by

The tech sector is leading the business world during the pandemic as numerous industries pivot to survive. Meanwhile, PR is leading tech’s conversations. Here are a few tips for ensuring you tell tech stories that resonate with their intended audiences.

United States Capitol building

In a Time of National Crisis at the Capitol, Words Matter

January 8th, 2021 by

After the insurrection acts at the United States Capitol this week, the importance of clear communication during a crisis was evident once again. Organizations and brands took to social media and the airwaves to release statements regarding their position on the situation.

business people collaborating

Message Testing: Foundation of a Successful Communication Strategy

December 10th, 2020 by

Message testing is a valuable and essential part of communication strategy. Ensuring it is part of the planning process for a PR effort can make the difference between an effective campaign and one that fails to deliver.

Is It OK for Communicators to Begin a Cover Letter with ‘My Name Is’?

November 16th, 2020 by

Beginning sometimes is the most difficult part of writing, be it a press release, statement, memo, news article, white paper or book. A pair of college teachers of business writing, Jonathan Rick and Chloe Baerwald, offer ideas for PR pros about how to start the dreaded cover letter.

Writing a professional bio

Professional Bios: What to Include and What to Forget

October 19th, 2020 by

When it comes to writing about and promoting others, PR pros excel. Writing about themselves, however, is more of a problem. One would think writing about yourself should be easy. No one knows you better than you know yourself. And yet, writing your professional bio can be daunting. We asked PR pros about their best practices.

press release

How to Get Better Quotes for Press Releases

August 4th, 2020 by

Unfortunately not every organization can boast of a true wordsmith. And that is where public relations professionals can really lend a hand. With so much content infiltrating journalists’ inboxes it can be difficult to create a memorable press release. Including an unforgettable quote can stop readers in their tracks, encouraging them to take a closer look at the story. 

Australian Premier Releases Impressive Coronavirus Statement

July 30th, 2020 by

Premier Daniel Andrews released the type of statement that could serve as a sympathetic guide for other government officials who need to deliver difficult news. Andrews’ tone is succinct and forward, but also personable and easy to read—clear of most medical jargon.

The Top Communications Clichés and How to Avoid Them

July 29th, 2020 by

While it may seem easier in the moment to insert “said-phrase-here,” using clichés and turnkey phrases sometimes causes readers to gloss over information and in the worst case—stop reading. We asked PR writing coaches for suggestions to counter bad writing (including our own).