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Meet Brittnee Long, Public Relations & Social Media Manager, PwC

June 22nd, 2018 by

As part of a new continuing series, PR News is shining a spotlight on our community of communications professionals. Our community spans a vast array of industries and companies in the B2B, B2C, nonprofit and agency sectors. Today we shine the spotlight on Brittnee Long, public relations & social media manager at PwC, who attended our Social Media Summit in Huntington Beach, CA in February 2018.

Meet Christopher Bacey, Associate Director, Corporate Communications KPMG

June 18th, 2018 by

As part of a continuing series, PR News is shining a spotlight on the communications professionals who attend our events. Our community spans multiple industries and companies in the B2B, B2C, non-profit and agency sectors. Christopher Bacey, associate director, corporate communications at KPMG, attended our Measurement Conference in Philadelphia in April. He lives in Union, New Jersey. Get to know a little bit about Chris.

11 PR Professionals Look at How PR and Marketing Are Converging or Not

June 5th, 2018 by

A trend in PR and marketing is the growing overlap between the two. In some companies the same person heads PR and marketing, although such an arrangement does not guarantee staff in those departments work closely together. With this background we asked 11 brand communicators and senior agency executives how they differentiate their marketing and PR efforts.

The Week in PR

May 8th, 2018 by

Our weekly wrap of news, trends and personnel moves in communications and marketing. This week’s stories feature updates on Nike’s departure of senior male executives, Theranos, Volkswagen and the NY Times. In personnel news FlesihmanHillard creates a chief practice officer position.

B2B Content Posted, Engagement Fall in Q1 ’18; Videos Posted Rise 4%

April 24th, 2018 by

Last week we examined the top 10 U.S. B2C brands’ social activity in Q1 2018. Generating 2.1 billion consumer engagements across Facebook, Twitter and Instagram, B2C’s grew their consumer engagement 4%

The Week in PR

April 24th, 2018 by

What’s in a Name? Is it fair to call the fatal accident that occurred aboard Southwest Airlines flight 1380 last week a PR crisis? Was what happened at a Philadelphia Starbucks April 12 a PR crisis

Facebook and Google Trust Is Eroding Yet It’s Too Early for Communicators to Abandon Ship

April 24th, 2018 by

Trust, thy name is not Facebook. Go, ahead, Google it. But is Google a trusted source? Joking aside, Facebook is not the sole tech brand with a trust deficit. Put Google in that category, based on a new Gallup

Starbucks Made the Right Moves to Defuse Crisis Yet More Work Remains, PR Pros Say

April 24th, 2018 by

As we say in This Week in PR , you could look at the Starbucks situation in several ways: for a brand with such a progressive stance on diversity and inclusion, it didn’t deserve to get blasted the way it

Social Marketing Spending to Jump 71% by 2023

April 3rd, 2018 by

What talents and skills are CMOs looking for when they’re hiring was just one of the areas covered in the extensive quarterly survey of 360 for-profit CMOs produced by Christine Moorman of Duke University in collaboration with Duke’s Fuqua School of Business, Deloitte and the American Marketing Association. The survey had much to say about social media marketing and predicts continued budget growth.

Fake News Continues to Erode Trust in Media, Brands, Government, Leaders

April 3rd, 2018 by

A perusal of the just-released Monmouth University poll illustrates one of the reasons why trust and reputation are declining among brands, governments, organizations and their leaders. Fake news often is seen as a major catalyst for this ebb of reputation. Unfortunately it appears fake news–defined correctly or not–continues to grow in the mind of the public.