Communicators Target Growth Sectors to Build Business During Pandemic

business growth

by Nicole Schuman, Content Manager, PRNEWS

For most people working in PR and communications, 2020 will forever be known as a crisis. That’s it. Continual crisis. And while crisis stymied many industries this year, it made communication more essential.

When clear delivery of information becomes a necessity, the communication industry should grow. While the advertising world watched agencies shrink due to client losses and budget cutbacks, some PR shops expanded. We look at several examples of growth.
New Clients and Projects
Some industries, such as education, found themselves atop parents’ minds as schools shut, then went remote, reopened again and closed ad nauseum. This instability not only made communication vital for educators and school systems, but for companies in the education sector.

RoseComm, a strategic communications firm, added three education clients: the Council for Aid to Education (CAE), PlayPower and Reading Plus. CAE, a nonprofit, provides performance-based assessments that measure college and career readiness skills. Reading Plus is an online program that provides personalized intervention and instruction for students in grades 3 to 12.

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