73% Like COVID-19 Messages from Companies They Buy from, 60% See the Rest as Unhelpful PR

couple laughing at tablet

Does the American public appreciate brand messaging during the pandemic? Is it reading your messages? How much is too much? These are some of the questions Clyde Group of Washington, DC, asked Ipsos to answer in the form of a poll of 1,000 consumers early in April. In general, the public likes corporate America's coronavirus response, though there is room for improvement. The data was shared exclusively with PRNEWS.