A Crisis Audit is the Best Way to Prepare for Leadership Debacles

Notorious CEOs do or say things that can damage a company. In addition, a CEO’s bad behavior can affect employee morale and hiring and destroy years of positive brand reputation.

Clothier Abercrombie & Fitch was somewhat of a status symbol for teenagers and college students in the late 1990s to mid-2000s. However, then-CEO Michael Jeffries’ tone-deaf views did not sit well with the next generation of shoppers in the new millennium.

For example: “We hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”

A tweet, statement or leaked email from the likes of Elon Musk, Mark Zuckerberg and former CEOs John Schnatter (Papa John’s) and Travis Kalanick (Uber)


Access to all Crisis Insider articles, monthly reports and valuable blueprints for crisis management.


Per Month Lowest Price


Best Value!

Unlimited access to all Premium and Crisis Insider articles and monthly reports.

First Year Offer


Per Month


Unlimited access to all Premium digital intelligence, 10-year web archive and monthly reports.

Save $140 With Annual Subscription


Per Month