The Creator Economy: Evolving from Storytellers to Business Advisors
The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences. READ FULL STORY

Why Communicators Should Pay Attention to AI and Creative Rights Litigation
At CES 2025, the panel "AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law" tackled the intersection of AI tech, intellectual property and ethics—which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to. READ FULL STORY

LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025
In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025. READ FULL STORY
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