Branding/Marketing
PR Roundup: DOJ's Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways
This week’s PR Roundup features the implications of the DOJ's lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press. READ FULL STORY
By Nicole Schuman

Digital & Technology
How OkCupid's Marketing and Communications Team Uses Generative AI
Ahead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology. READ FULL STORY
By PRNEWS

Reputation
E-commerce and PR: A Symbiotic Relationship
The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections. READ FULL STORY
By PRNEWS

Work Life
Six Things You Need to Thrive as a Woman Founder
The journey to founding Maven PR has been enriched by collaborations with C-suite executives, pioneering women founders and industry trailblazers. The vigor and determination driving these ladies to thrive and leave their mark, regardless of the hurdles in their path, have taught our author several invaluable lessons. Following are six insights for women founders. READ FULL STORY
By PRNEWS

Media Relations
Four Enchanting Ways To Get Lucky When Pitching Media
PR professionals feel particularly "charmed" when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media. READ FULL STORY
By PRNEWS