Happy Sunday, folks. I’m Kaylee Hultgren, Content Director for PRNEWS.

Friday’s news cycle was another one for the books. (If we’re still tracking.) Sweeping “Liberation Day” tariffs enacted by the Trump administration, the market’s volatile reaction and subsequent global economic uncertainty kept many a reporter ... preoccupied.

It happens that Friday was also national "Hug a Newsperson Day," a concept created to encourage appreciation for those who report on the [never-ending] news cycle. Literally embracing the news media isn’t exactly practical nor professional, of course. But there are many other ways in which PR pros can show support for their friends in the media, writes PRNEWS columnist Lindsey Bradshaw, by being a reliable source, sharing their work, respecting their deadlines and more.

Check out these seven ways to show love to your media friends. And we’ve provided a few examples below.

The PRNEWS team wishes you a wonderful Sunday and a great start to your week. As always, we welcome feedback on our newsletters. Feel free to contact me at [email protected].

National Hug a Newsperson Day, celebrated every year on Apr. 4, is a cute idea. But let’s be practical—hugging a journalist these days might not go over well. Here are seven better (and more professional) ways to show love to the media.

*Be a reliable source. Timely responses both assist media folks with current stories and build PR pros’ reputations for reliability, making it more likely for journalists to approach them for future stories.

*Share their work. Share, comment and promote journalists’ work on social media in order to bolster the professional relationship, aid trend research and help craft targeted pitches.

*Offer exclusive access. Provide exclusive access to new data, reports or expert opinions to enhance media engagement and coverage. This will also increase credibility and visibility.

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