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 Super Bowl Brands Embrace Multi-Platform Campaigns For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers. READ FULL STORY |
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How Businesses Can Build Brand Capital Amid Shifting Voter Sentiment With Congress slated to consider a host of measures that could profoundly impact businesses in 2025—ranging from taxes to trade to artificial intelligence—it’s more important than ever that business leaders leverage a trusted army of authentic stakeholders and validators. Our author outlines the ways in which communication teams can take up this task, through proactive and creative storytelling. READ FULL STORY |
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PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation Last week's PR Roundup looked at companies not backing down from their DEI policies, Jim Acosta and the White House embracing "new media," and the result of change on a company's reputation. READ FULL STORY |
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