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 Media Ethics and Reporting on Allegations: PR Lessons from the Lively/Baldoni Case The New York Times exposé published in December about Justin Baldoni’s alleged smear campaign against Blake Lively highlighted the dark side of PR. Then a week later, Baldoni filed a $250 million lawsuit against the New York Times, saying the media outlet got the story wrong. Ultimately, the legal questions in Baldoni’s suit concern media ethics. But in the meantime, the actors' PR teams should keep these crisis communications tips top of mind. READ FULL STORY |
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How TikTok’s Disappearance Became a PR Masterclass In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies. READ FULL STORY |
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PR Roundup: The News and Employee Wellness, Waffle House's Announcement, Super Bowl Trends Last week's PR Roundup looked at ways to interact with employees during times of uncertainty and stress, how Waffle House could be seen as an example for price-increase communications, and what brands led the social media conversation before the Super Bowl. READ FULL STORY |
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