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 The Washington Post’s Devolution has Weakened the Fourth Estate: How Will PR Professionals Adapt? The Washington Post's crisis and the erosion of trust it faces represents a perilous moment for media relations professionals and the general public who rely on the press for competent and independent reporting. READ FULL STORY |
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The PR Struggle to Fix AI-Generated News Errors As the proliferation of AI-generated articles continue, the PR industry must be prepared for a future where combatting bad AI in journalism becomes part of the job description. READ FULL STORY |
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The Communicator’s Role in an Anti-Expert Era Health communicators need a new playbook, in an era when emotion and distrust can win out over traditionally trusted messengers. READ FULL STORY |
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