In Times of Upheaval, Pick Up the Scalpel and Put Down the Sword
As change and chaos grips our politics, and business leaders try to find their footing, the desire to take bold action can be tempting. In moments like these, however, that kind of thinking can be illusory—and seeking that sense of calm or catharsis for its own sake can lead to ill-advised short-term decision-making with long-term consequences for your brand. READ FULL STORY

Women's History Month: Betsy Plank, a PR Powerhouse Who Paved the Way for Generations
Betsy Ann Plank, APR, Fellow PRSA, known as the “first lady of public relations,” dedicated more than 60 years of her life to the industry. She devoted much of that time to advancing PR education by passionately advocating for students of the profession. READ FULL STORY

PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People
Last week's PR Roundup looked at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick's Day campaign.  READ FULL STORY
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