Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases
Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging. READ FULL STORY

How to Leverage LLMs for Brand Reputation and Crisis Management
Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale. READ FULL STORY

Burger King’s Left-handed Whopper and Other April Fools' Fails to Learn From
Think deeply about the potential impact to an audience. Not all April Fools' brand jokes are good ones. READ FULL STORY

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