Cybersecurity PR: How to Lead in a Crowded Tech Market
In 2024, global cybersecurity spending was projected to reach $184 billion, a 13% increase from the previous year. More entrepreneurs are entering this market, making it increasingly competitive. This presents a challenge for everyone, especially newcomers: How can they stand out in such a crowded industry and attract clients? READ FULL STORY

PR Roundup: Ford's Ad Campaign Offering 'Employee Pricing', Brands' DEI and Sustainability Comms Ranked Globally
Last week's PR Roundup looked at Ford Motor Company's marketing campaign introducing "employee pricing" discounts amid auto tariffs, and a report that ranks the DEI and sustainability communications put forth by the world's most influential brands. READ FULL STORY

Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases
Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging. READ FULL STORY