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January 6, 2022
Amid the Pandemic's Devastation, PR Can See a Few Upsides
COVID-19 has made the start of 2022 bittersweet. Our author urges PR pros to consider some small upbeat trends in the midst of the pandemic.
BlackBerry Mobile Sunset Inspires Ideas for Brand Loyalty
One of the first things to do when sunsetting a product is to take the company’s relationship with its consumers into account. 
Antonio Brown’s Buccaneers Release Triggers Employer Communication Dilemma
Buccaneers' head coach Bruce Arians' and player Antonio Brown's narratives clashed following a fiery exit by the wide receiver.
PREMIUM: CCOs Prioritize Customer and Employee Engagement in 2022's 'New Normal'
We asked chief communicators about their 2022 priorities, lessons from the pandemic they'll use moving forward, hiring practices and more.
PREMIUM: With Information Changing Rapidly, Flexibility and Authenticity Remain Paramount for Healthcare Communication
Jennifer Gallo, a newly-minted EVP, client engagement and business development at Evoke KYNE, prescribes flexibility for fellow communicators, as they struggle with return-to-work messages.
Around the Web:

Entrata Chairman David Bateman Resigns Hours After Sending Anti-Semitic Vaccine Conspiracy Email
Startup Entrata abruptly cut ties with its cofounder and former CEO, hours after he sent an inflammatory email sharing an anti-semitic vaccine conspiracy theory with a group of Utah tech and political leaders.

The Five Biggest PR Blunders of 2021
Public relations lesson No. 1: Word of how companies treat their staffers gets around quickly.

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