December 28, 2021
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Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a Cision survey says.
The timing and content of Psaki’s COVID-19 disclosure could be a pandemic-era guide for PR pros to follow, should an executive, client or other public-facing figure test positive.
While the debate rages on as to whether or not she should be reprimanded or applauded (and with many public figures and companies showing support including Serena Williams, Nike and Billie Jean King), it raises some important questions regarding press conferences and the need for the now-historic practice.
Another round of surveys demonstrates the importance of persistence when it comes to media relations. And with all the surveys floating around, are your company's employees experiencing survey fatigue?
In a typical year, communication professionals might contend with a flood of out-of-office responses as they pitch. But this year’s challenges may give some pitchers pause.
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