How DeepSeek Took Over the AI Conversation
The lessons from DeepSeek’s rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation. READ FULL STORY

5 PR Tips for Using Bluesky and RedNote
Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos. READ FULL STORY

Four Tips for Implementing AI in Health Communications
According to a survey from Morgan Stanley Research, 94% of healthcare businesses use AI or machine learning in at least some capacity. Expectations have forever changed, and healthcare communicators must now rally behind AI to provide optimal outputs for their own companies as well as for clients and healthcare professionals. READ FULL STORY

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