B2B Branding Trends: Balancing Human Connection with AI Innovation
The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering. READ FULL STORY

How Duolingo Entered the TikTok Ban Conversation Through a PR-Social Collab
As the potential TikTok ban came to a head, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation. READ FULL STORY

Navigating Trust Challenges With AI Disclosure
PRNEWS talked to Tim Marklein, Founder and CEO, Big Valley Marketing, about the role of AI in content, how communicators can bridge the trust gap and, what disclosure can do for a brand, organization or public figure. READ FULL STORY
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