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 Indeed's VP, Corporate Comms, on Top Use Cases for Generative AI At PRNEWS' March 25 online training workshop, AI for PR, attendees will learn best practices for pitching media using generative AI, how to use the latest tools for deep research, top AI use cases for PR professionals, how to protect organizations from AI threats, and much more. Following is a conversation with one of our panelists, Scott Dobroski, VP, Corporate Communications at Indeed, on best practices for using AI when pitching media. READ FULL STORY |
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SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists SXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media. READ FULL STORY |
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PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People Last week's PR Roundup looked at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness connected with consumers for its latest St. Patrick's Day campaign. READ FULL STORY |
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