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 5 Key Takeaways from Muck Rack’s State of AI in PR Report As AI becomes more embedded in PR workflows, having a clear use case policy and providing proper training are essential. PR pros must also balance leveraging these tools and preserving the core skills that make great communicators—critical thinking, creativity, and relationship-building—so the next generation of PR talent isn’t left behind. READ FULL STORY |
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PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons Last week's PR Roundup explored the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging. READ FULL STORY |
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Indeed's VP, Corporate Comms, on Top Use Cases for Generative AI Scott Dobroski, VP, Corporate Communications at Indeed, shares his best practices for using AI when pitching media. READ FULL STORY |
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