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PRNEWS Live: AI Is Making Women Leaders MORE Burned Out, Not Less
We talked about how AI adoption is impacting women at work, particularly those in PR and communications positions.  READ FULL STORY

How to Leverage LLMs for Brand Reputation and Crisis Management
Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale. READ FULL STORY

Burger King’s Left-handed Whopper and Other April Fools' Fails to Learn From
Think deeply about the potential impact to an audience. Not all April Fools' brand jokes are good ones. READ FULL STORY
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