Branding/Marketing
PR Roundup: Delta Crash Compensation, White Lotus Collabs, IPR Pinpoints Impactful PR Research
This week's PR Roundup looks at whether or not Delta's compensation to crash survivors is good PR, fun partnerships between brands and "The White Lotus," and the Institute for Public Relations's new report that lists the most impactful research of 2024 for communicators. Fun Partnerships… READ FULL STORY
By Nicole Schuman

Crisis Management
The Weber Shandwick C-Suite Report: An Opportunity to Prove Value to Corporate Leaders
A new C-suite outlook report from The Weber Shandwick Collective indicates that business executives have little confidence in their teams’ abilities to properly respond to an unexpected PR disaster. But communications professionals shouldn’t panic. Executives cited their team’s lack of resources to handle crises—which creates a tremendous opportunity for CCOs and their teams to bring value to C-suites and play a bigger leadership role in corporate structures. READ FULL STORY
By Dustin Siggins

3	Crisis Management Explainer: Running a Crisis Drill Making crisis drills a regular occurrence can improve communicator response skills and boost team confidence. READ FULL STORY By Nicole Schuman

4	Social Media & SEO 5 PR Tips for Using Bluesky and RedNote Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos. READ FULL STORY By PRNEWS

Messaging
Kendrick Lamar and The Power of Performance Communication
For PR professionals, Kendrick Lamar's Super Bowl halftime show approach offers valuable insights into how storytelling, symbolism and bold authenticity can be leveraged to create impactful communication strategies. READ FULL STORY
By PRNEWS

PRNEWS Top Women Awards

Now accepting nominations for 2025! The PRNEWS Top Women Awards spotlights the most influential and innovative women in PR & Communications.

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2025 Experiential & Event PR Awards

Now accepting nominations for 2025! The PRNEWS Top Women Awards spotlights the most influential and innovative women in PR & Communications.

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