Reputation
PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation
This week's PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing "new media," and the result of change on a company's reputation. Companies Sticking With DEI and Making It Known What happened: A new presidential… READ FULL STORY
By Nicole Schuman

Measurement
Unlocking the Full Potential of Data in PR
Recent findings from Hotwire Global’s Data Maturity Survey of PR and communications executives responses reveal that while there is strong data adoption in the industry, there is still a gap between what teams are doing and what they could be achieving. READ FULL STORY
By PRNEWS

Reputation
Former "Vanderpump Rules" Star, James Kennedy, Faces Public Downfall: A Reputation Management Case Study
As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see where James Kennedy’s PR team could have done better or, perhaps, opted out of representing the unpredictable "Vanderpump Rules" star. READ FULL STORY
By PRNEWS

Branding/Marketing
PRNEWS Live Discusses Anniversary PR Strategies for the Goodyear Blimp
PRNEWS talks with Doug Grassian, VP of Global Communications at Goodyear, to discuss the communications plans for the 100th birthday of the Goodyear Blimp, and what communicators can learn from planning, strategizing and publicizing a significant brand anniversary or event. READ FULL STORY
By Nicole Schuman

5	Digital & Technology B2B Branding Trends: Balancing Human Connection with AI Innovation The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering. READ FULL STORY By PRNEWS

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